Top Finance Influencers in India - Top Finance Instagrammers 2024
- Posted On : 28-06-2024
Isn’t it true that, to this date, many people in India struggle with financial difficulties? Despite economic growth and increasing access to financial services, a large portion of the population faces challenges in managing their finances properly.
Factors such as lack of financial education, limited access to reliable information, and traditional attitudes toward money contribute to this ongoing issue.
Financial literacy remains a crucial area where many Indians need guidance. Understanding how to, at the least, save, invest, and grow money will thereby help in achieving financial stability and independence.
This is precisely where Indian finance influencers come into play. With their profound expertise, accessible content, and down-to-earth approach, these influencers break down complex financial concepts and provide practical advice to empower people to make informed decisions and have control over their finances.
As we proceed towards the central core of the blog, we’ll discuss each concept in detail and understand them in-depth, and then we’ll get to the list of the top Finance Influencers in India.
Let’s start by learning who exactly these Finance Instagrammers are.
Who are Indian Finance Instagrammers?
Finance Instagrammers are such influencers on Instagram who educate and inform their audiences about financial concepts, starting from the basics of saving, planning, and investing money to complex concepts for maintaining healthy financial lifestyles, like filing ITR, managing loans and credits, understanding the stock market, creating investment portfolios, and many more.
Now, let’s look at the classification of the content produced by top finance influencers in India, i.e. the types of finance influencers.
Types of Finance Influencers
- 1. Finance Influencers for Personal Finance:- These are influencers that post content regarding various matters of personal finance such as budgeting, saving, investing, and so on. They give their viewers tips and how to go about things to lead an economical life or attain a certain goal financially.
- 2. Finance Influencers for Banking:- These influencers use their platforms to provide information on banking products, customer services, and recommended procedures. They inform them about things like correct accounts, loans, and credits, and how to get the best out of the facility.
- 3. Finance Influencers for Investment Management:- They help you in the formation and management of investment portfolios. They do this by explaining how one should approach the purchase of stocks, bonds, mutual funds, and other equities, which can be used to build wealth and attain people’s financial milestones.
- 4. Finance Influencers for Accounting:- These influencers educate their audience on essential accounting principles and practices. They offer tips on bookkeeping, financial reporting, tax preparation, and maintaining accurate financial records for both personal and business finances.
- 5. Finance Influencers for Digital Finance:- These influencers focus on the latest trends and tools in the fintech space. They cover topics like cryptocurrency, digital banking, online payment systems, and financial technology innovations to help people keep up with the new technology in the digital market.
Now that we have understood and learned a bit about all the types of finance influencers in India, let’s get to our list of the top finance Instagrammers in India, curated after thorough research and review by the best Influencer marketing company in India.
List of the Top Finance Instagrammers in 2024
Content
1. Ankur Warikoo
Instagram: Ankur Warikoo
USP:
Ankur Warikoo is one of the top finance Instagrammers who is not only a finance influencer but also an entrepreneur, content creator, author, businessman, and mentor.
About the Creator:
Ankur Warikoo has more than 3.3 million followers on his Instagram account. He creates content to improve personal growth and financial literacy, particularly targeting young adults aged 18-24.His finance content focuses on practical advice and lessons from his own life, making complex financial concepts accessible and engaging for his audience.
After authoring several books, including, Do Epic Shit and Get Epic Shit Done, his new book is upcoming called Make Epic Money, which aims to provide readers with practical guidance on financial management.
2. Sharan Hegde
Instagram: Sharan Hegde
USP:
Sharan Hedge is one of the top financial gurus in India who empowers millions with practical financial wisdom.
About the Creator:
Sharan Hedge has a total of 2.6 million followers on Instagram and has recently received the award of GQ Most Influential Indian 2024. He is known for his expertise in personal finance, investing, and wealth management. He educates his audiences on financial planning, investment strategies, stock market insights, and tips for managing personal finances.
His main focus is usually on practical advice, investment opportunities, and directing through the financial markets. Sharan Hegde has also been featured in the Forbes’ 30 Under 30.
3. Neha Nagar
Instagram: Neha Nagar
USP:
Neha Nagar is on a mission to empower women and individuals by providing practical financial guidance and helping them avoid common financial pitfalls and scams.
About the Creator:
Neha Nagar is one of the best finance influencers who has a total of 1.8 million followers on Instagram. Neha’s main aim is to bridge the gap in financial literacy and promote informed decision-making among her audience. Her content primarily focuses on simplifying complex financial concepts, such as the stock market, cryptocurrency, taxation, and general money management.
During COVID, she was driven by her desire to fill the gap in accessible financial education on social media. Last year, Neha received the Financial Influencer of the Year Award 2023 by NDTV. She has also been featured on the Forbes magazine cover.
4. Rachana Phadke Ranade
Instagram: Rachana Phadke Ranade
USP:
Rachana Ranade is one of the best finance influencers in India due to her unique ability to simplify complex financial concepts for her audience.
About the Creator:
CA Rachana Phadke Ranade currently has 1.1 million followers on Instagram. With the aim of financial literacy, Rachana covers topics such as the stock market, mutual funds, personal finance, and investing strategies. Her content is loved by her audience due to its clarity and practical approach, which makes it accessible to all.
Last year, Rachana received the Mata Sanman- Youth Icon 2023 Award from the Chief Minister and Deputy Chief Minister of Maharastra. Additionally, she is a strong advocate for women’s financial independence and usually addresses the importance of women participating in financial decision-making.
5. Anushka Rathod
Instagram: Anushka Rathod
USP:
Anushka educates her audience about the importance of financial independence, especially for women, and encourages them to take control of their finances.
About the Creator:
Anushka Rathod has built a community of 972k people on her Instagram account. In financial content, her main focus is on investing, taxes, budgeting, and insurance. Anushka is a respected figure in the finance market due to her ability to break down complicated financial concepts into digestible and relatable content.
In 2024, Anushka was featured in the Forbes 30 Under 30 India as well as Asia issue. Anushka’s authentic and valuable content has led her to collaborate with numerous brands, including Amazon, ET Money, Cred, and Upgrad.
6. Pranjal Kamra
Instagram: Pranjal Kamra
USP:
Pranjal Kamra is not only a finance influencer but he is also the founder of Finology, a fintech startup that provides financial education resources, stock market courses, and investment advisory services.
About the Creator:
Pranjal Kamra is another one of the top finance influencers in India, who has amassed over 920k followers on his Instagram account. The influencer is best known for his expertise in personal finance and investment strategies. His content mainly focuses on long-term wealth creation through investments in stocks, mutual funds, and other financial instruments.
With his educational approach, Pranjal makes complex financial concepts accessible to a broad audience. Additionally, his book, "Investonomy," further reflects his commitment to educating individuals about smart investing practices.
7. Shreya Kapoor
Instagram: Shreya Kapoor
USP:
Shreya is a financial influencer who educates her followers on their financial rights.
About the Creator:
Shreya Kapoor has more than 659k followers on her Instagram account. With her insightful and practical financial advice, she helps her audience make informed decisions about their investments and savings. Shreyaa advocates for gradually increasing SIP investments over time to enhance long-term returns.
Shreya has been featured in many media outlets, including The Mint, Financial Express, Finnet Media, and many more. She also provides valuable insights on tax-saving strategies. For example, she explains how investing in 54EC bonds, like REC, PFC, and IRFC, can help individuals save on capital gains taxes from property sales.
8. Akshat Shrivastava
Instagram: Akshat Shrivastava
USP:
Akshat is also known for his critical stance on the commoditization of education in India and he mostly discusses the impact of expensive education on social media.
About the Creator:
Akshat Shrivastava, a well-known finance influencer who is famous for his educational content on investing and financial literacy, currently has almost 300k followers on his Instagram account. He is an entrepreneur, investor, and content creator with a strong background in management consulting, having worked at McKinsey, BCG, and Dalberg.
His content covers various finance topics, such as stock market investing, macroeconomic trends, and personal finance strategies. He also runs an educational platform called Wisdom Hatch, where he offers courses on stock markets, business analysis, and other financial subjects.
9. Asset Yogi
Instagram: Asset Yogi
USP:
Asset Yogi’s primary goal is to fill the educational gap left by traditional schooling systems, which neglect practical financial education.
About the Creator:
Asset Yogi, one of the top finance Instagram accounts, has about 216k followers on Instagram. The channel is run by Mukul Malik who covers a wide array of topics including personal finance, investments, real estate, loans, insurance, startups, mutual funds, and entrepreneurship.
Asset Yogi received the Finance Creator of the Year 2024 Award in the male category by Creators United, Asia’s biggest Creator Festival. His videos are designed to be easy to understand, making him a go-to resource for both beginners and seasoned investors looking to deepen their financial knowledge.
10. Anamika Rana
Instagram: Anamika Rana
USP:
Anushka Rana shares financial concepts in a friendly and approachable tone rather than some overly curated language.
About the Creator:
Anamika Rana is a chartered accountant and a finance influencer who has a total of 157k followers on Instagram. With over five years of experience, she has worked with Big 4 accounting firms, including Deloitte, where she served as a Senior Audit Assistant.
Anamika was featured in the Enaadu Telugu newspaper from Telangana. Her content primarily focuses on value investing and the crypto market. Her posts often include practical tips on investing and directing the financial world.
Wrapping Up
Now that we have established how important these financial influencers are in uplifting financial literacy in India, we can conclude that these influencers play a major role in making financial knowledge accessible and engaging to everyone, thereby empowering them to make independent and sound decisions.