Top 100 Makeup Influencers in USA - Makeup Instagrammers in USA (2025)

Below is the list curated of the top makeup Influencers in USA, it is based on their brand collaboration success, content quality, average reel views, follower base, engagement rate. Discover the best makeup Instagrammers' talent here!

Connect With Influencers

Top 100 Makeup Influencers in USA (2025) are:-

@baileysarian

1. @baileysarian

3M Followers

Engagement Rate: 1.30%
Avg Reel Plays: 535.8K
Avg
Likes: 39K
Male Audience: 4.72%
Female Audience: 95.28%
@dressyourface

2. @dressyourface

2.9M Followers

Engagement Rate: 0.58%
Avg Reel Plays: 220.7K
Avg
Likes: 16.7K
Male Audience: 3.63%
Female Audience: 96.37%
@pautips

3. @pautips

7.9M Followers

Engagement Rate: 0.39%
Avg Reel Plays: 453K
Avg
Likes: 30.9K
Male Audience: 9.50%
Female Audience: 90.50%
@patrickstarrr

4. @patrickstarrr

4.3M Followers

Engagement Rate: 0.15%
Avg Reel Plays: 123.5K
Avg
Likes: 6.3K
Male Audience: 10.15%
Female Audience: 89.85%
@kandeejohnson

5. @kandeejohnson

2.5M Followers

Engagement Rate: 0.39%
Avg Reel Plays: 323.3K
Avg
Likes: 9.8K
Male Audience: 5.10%
Female Audience: 94.90%
@victorialyn

6. @victorialyn

1.4M Followers

Engagement Rate: 0.36%
Avg Reel Plays: 176.6K
Avg
Likes: 5K
Male Audience: 3.99%
Female Audience: 96.01%
@elnaz_golrokh

7. @elnaz_golrokh

8.2M Followers

Engagement Rate: 1.49%
Avg Reel Plays: 1.4M
Avg
Likes: 122K
Male Audience: 11.57%
Female Audience: 88.43%
@lesdomakeup

8. @lesdomakeup

2.1M Followers

Engagement Rate: 7.42%
Avg Reel Plays: 2.6M
Avg
Likes: 155.9K
Male Audience: 2.92%
Female Audience: 97.08%
@patrickta

9. @patrickta

3.8M Followers

Engagement Rate: 0.31%
Avg Reel Plays: 279.2K
Avg
Likes: 11.6K
Male Audience: 9.21%
Female Audience: 90.79%
@herosheemaz

10. @herosheemaz

2.4M Followers

Engagement Rate: 6.09%
Avg Reel Plays: 2.1M
Avg
Likes: 146.1K
Male Audience: 9.62%
Female Audience: 90.38%
@ernest.mua

11. @ernest.mua

1M Followers

Engagement Rate: 0.21%
Avg Reel Plays: 15.9K
Avg
Likes: 2.1K
Male Audience: 70.52%
Female Audience: 29.48%
@heartandsoulbyallynicole

12. @heartandsoulbyallynicole

1.2M Followers

Engagement Rate: 1.82%
Avg Reel Plays: 510.8K
Avg
Likes: 21.9K
Male Audience: 5.06%
Female Audience: 94.94%
@katyguerralitfromwithin

13. @katyguerralitfromwithin

1M Followers

Engagement Rate: 0.24%
Avg Reel Plays: 244.3K
Avg
Likes: 2.4K
Male Audience: 2.16%
Female Audience: 97.84%
@danessa_myricks

14. @danessa_myricks

1M Followers

Engagement Rate: 0.38%
Avg Reel Plays: 91.7K
Avg
Likes: 3.8K
Male Audience: 8.71%
Female Audience: 91.29%
@summer.makeup.artist

15. @summer.makeup.artist

1.2M Followers

Engagement Rate: 1.84%
Avg Reel Plays: 456.1K
Avg
Likes: 22.1K
Male Audience: 5.83%
Female Audience: 94.17%
@vicamakeup

16. @vicamakeup

1M Followers

Engagement Rate: 0.32%
Avg Reel Plays: 65.5K
Avg
Likes: 3.2K
Male Audience: 7.61%
Female Audience: 92.39%
@talents_makeup

17. @talents_makeup

1.1M Followers

Engagement Rate: 0.10%
Avg Reel Plays: 74.7K
Avg
Likes: 1.1K
Male Audience: 5.31%
Female Audience: 94.69%
@gylianmakeup

18. @gylianmakeup

1.1M Followers

Engagement Rate: 0.33%
Avg Reel Plays: 132K
Avg
Likes: 3.6K
Male Audience: 8.13%
Female Audience: 91.87%
@ash_kholm

19. @ash_kholm

1.3M Followers

Engagement Rate: 0.14%
Avg Reel Plays: 59.1K
Avg
Likes: 1.8K
Male Audience: 11.32%
Female Audience: 88.68%
@miss.emilybeth

20. @miss.emilybeth

1.1M Followers

Engagement Rate: 3.94%
Avg Reel Plays: 297.7K
Avg
Likes: 43.3K
Male Audience: 15.18%
Female Audience: 84.82%
@lora_arellano

21. @lora_arellano

837.4K Followers

Engagement Rate: 0.85%
Avg Reel Plays: 158.5K
Avg
Likes: 7.1K
Male Audience: 3.76%
Female Audience: 96.24%
@lipsticknick

22. @lipsticknick

783K Followers

Engagement Rate: 0.28%
Avg Reel Plays: 41.4K
Avg
Likes: 2.2K
Male Audience: 9.69%
Female Audience: 90.31%
@lisa.beautify

23. @lisa.beautify

793.1K Followers

Engagement Rate: 0.23%
Avg Reel Plays: 116.9K
Avg
Likes: 1.8K
Male Audience: 6.81%
Female Audience: 93.19%
@newyorkmakeup_

24. @newyorkmakeup_

742.4K Followers

Engagement Rate: 0.05%
Avg Reel Plays: 27.8K
Avg
Likes: 356
Male Audience: 4.70%
Female Audience: 95.30%
@life.w.bex

25. @life.w.bex

767.6K Followers

Engagement Rate: 0.81%
Avg Reel Plays: 265.8K
Avg
Likes: 6.2K
Male Audience: 4.81%
Female Audience: 95.19%
@justbobbidotcom

26. @justbobbidotcom

885.9K Followers

Engagement Rate: 0.11%
Avg Reel Plays: 54.8K
Avg
Likes: 1K
Male Audience: 6.58%
Female Audience: 93.42%
@itscourtneyhamilton

27. @itscourtneyhamilton

831.8K Followers

Engagement Rate: 0.73%
Avg Reel Plays: 432.6K
Avg
Likes: 6.1K
Male Audience: 3.50%
Female Audience: 96.50%
@katiejanehughes

28. @katiejanehughes

940.8K Followers

Engagement Rate: 0.84%
Avg Reel Plays: 189.6K
Avg
Likes: 7.9K
Male Audience: 2.98%
Female Audience: 97.02%
@kimlightupyourface

29. @kimlightupyourface

787.3K Followers

Engagement Rate: 0.15%
Avg Reel Plays: 120.5K
Avg
Likes: 1.2K
Male Audience: 1.52%
Female Audience: 98.48%
@linsmakeuplooks

30. @linsmakeuplooks

945.3K Followers

Engagement Rate: 5.07%
Avg Reel Plays: 714K
Avg
Likes: 47.9K
Male Audience: 7.70%
Female Audience: 92.30%
@jamiie.michelle

31. @jamiie.michelle

559.6K Followers

Engagement Rate: 1.23%
Avg Reel Plays: 63.3K
Avg
Likes: 6.9K
Male Audience: 67.54%
Female Audience: 32.46%
@k8sarkissian

32. @k8sarkissian

545.2K Followers

Engagement Rate: 1.50%
Avg Reel Plays: 57.2K
Avg
Likes: 8.2K
Male Audience: 87.29%
Female Audience: 12.71%
@hannaleemarie

33. @hannaleemarie

596.1K Followers

Engagement Rate: 0.29%
Avg Reel Plays: 28.1K
Avg
Likes: 1.7K
Male Audience: 21.78%
Female Audience: 78.22%
@umme_habiba_roja

34. @umme_habiba_roja

598.1K Followers

Engagement Rate: 3.56%
Avg Reel Plays: 202.7K
Avg
Likes: 21.3K
Male Audience: 79.72%
Female Audience: 20.28%
@karlajamesofficial

35. @karlajamesofficial

600.9K Followers

Engagement Rate: 0.87%
Avg Reel Plays: 78.5K
Avg
Likes: 5.2K
Male Audience: 91.29%
Female Audience: 8.71%
@makeupbygriselda

36. @makeupbygriselda

723.7K Followers

Engagement Rate: 0.29%
Avg Reel Plays: 18.4K
Avg
Likes: 2.1K
Male Audience: 4.30%
Female Audience: 95.70%
@brittanybearmakeup

37. @brittanybearmakeup

717.1K Followers

Engagement Rate: 3.01%
Avg Reel Plays: 0
Avg
Likes: 21.6K
Male Audience: 7.37%
Female Audience: 92.63%
@biancalovesmakeup91

38. @biancalovesmakeup91

629.3K Followers

Engagement Rate: 1.78%
Avg Reel Plays: 263.9K
Avg
Likes: 11.2K
Male Audience: 2.01%
Female Audience: 97.99%
@ashdeleon

39. @ashdeleon

691.8K Followers

Engagement Rate: 1.72%
Avg Reel Plays: 65.8K
Avg
Likes: 11.9K
Male Audience: 18.21%
Female Audience: 81.79%
@whowhatkare

40. @whowhatkare

550.4K Followers

Engagement Rate: 0.20%
Avg Reel Plays: 88.5K
Avg
Likes: 1.1K
Male Audience: 2.18%
Female Audience: 97.82%
@lindsey_teaches

41. @lindsey_teaches

524K Followers

Engagement Rate: 2.18%
Avg Reel Plays: 391.8K
Avg
Likes: 11.4K
Male Audience: 7.22%
Female Audience: 92.78%
@theeblingking

42. @theeblingking

509.6K Followers

Engagement Rate: 1.35%
Avg Reel Plays: 204.9K
Avg
Likes: 6.9K
Male Audience: 7.69%
Female Audience: 92.31%
@jesssouthern

43. @jesssouthern

471.9K Followers

Engagement Rate: 0.53%
Avg Reel Plays: 64.1K
Avg
Likes: 2.5K
Male Audience: 2.62%
Female Audience: 97.38%
@jbunzie

44. @jbunzie

517.7K Followers

Engagement Rate: 1.56%
Avg Reel Plays: 95.9K
Avg
Likes: 8.1K
Male Audience: 16.17%
Female Audience: 83.83%
@glowing_cee123

45. @glowing_cee123

526.7K Followers

Engagement Rate: 1.40%
Avg Reel Plays: 170.9K
Avg
Likes: 7.4K
Male Audience: 3.39%
Female Audience: 96.61%
@deborahruiz

46. @deborahruiz

531K Followers

Engagement Rate: 0.38%
Avg Reel Plays: 50.7K
Avg
Likes: 2K
Male Audience: 3.89%
Female Audience: 96.11%
@harmonize_beauty

47. @harmonize_beauty

485.3K Followers

Engagement Rate: 1.50%
Avg Reel Plays: 320.4K
Avg
Likes: 7.3K
Male Audience: 2.18%
Female Audience: 97.82%
@indigotohell

48. @indigotohell

494.8K Followers

Engagement Rate: 9.86%
Avg Reel Plays: 1.1M
Avg
Likes: 48.8K
Male Audience: 21.75%
Female Audience: 78.25%
@k8_smallthings

49. @k8_smallthings

480.6K Followers

Engagement Rate: 0.77%
Avg Reel Plays: 243.9K
Avg
Likes: 3.7K
Male Audience: 1.48%
Female Audience: 98.52%
@laurenlhale

50. @laurenlhale

500.6K Followers

Engagement Rate: 0.22%
Avg Reel Plays: 140K
Avg
Likes: 1.1K
Male Audience: 2.08%
Female Audience: 97.92%
@ctfit

51. @ctfit

463.6K Followers

Engagement Rate: 1.14%
Avg Reel Plays: 251.3K
Avg
Likes: 5.3K
Male Audience: 58.05%
Female Audience: 41.95%
@deelishdeanna

52. @deelishdeanna

441.5K Followers

Engagement Rate: 0.36%
Avg Reel Plays: 39.8K
Avg
Likes: 1.6K
Male Audience: 4.61%
Female Audience: 95.39%
@kianadbeauty

53. @kianadbeauty

460.9K Followers

Engagement Rate: 3.32%
Avg Reel Plays: 439.6K
Avg
Likes: 15.3K
Male Audience: 3.51%
Female Audience: 96.49%
@mandysims

54. @mandysims

441.3K Followers

Engagement Rate: 0.11%
Avg Reel Plays: 43.6K
Avg
Likes: 471
Male Audience: 2.02%
Female Audience: 97.98%
@allanface

55. @allanface

404.3K Followers

Engagement Rate: 0.35%
Avg Reel Plays: 19K
Avg
Likes: 1.4K
Male Audience: 24.30%
Female Audience: 75.70%
@beautykillsmua

56. @beautykillsmua

414.1K Followers

Engagement Rate: 0.11%
Avg Reel Plays: 14.4K
Avg
Likes: 462
Male Audience: 3.58%
Female Audience: 96.42%
@stephaniemua1

57. @stephaniemua1

439.2K Followers

Engagement Rate: 0.08%
Avg Reel Plays: 29.2K
Avg
Likes: 360
Male Audience: 1.80%
Female Audience: 98.20%
@bethmariekohler

58. @bethmariekohler

400.9K Followers

Engagement Rate: 0.13%
Avg Reel Plays: 44K
Avg
Likes: 531
Male Audience: 3.10%
Female Audience: 96.90%
@makeup_amor

59. @makeup_amor

447.1K Followers

Engagement Rate: 1.41%
Avg Reel Plays: 82.8K
Avg
Likes: 6.3K
Male Audience: 4.10%
Female Audience: 95.90%
@sarahjanebetts

60. @sarahjanebetts

400.7K Followers

Engagement Rate: 1.05%
Avg Reel Plays: 131.4K
Avg
Likes: 4.2K
Male Audience: 3.32%
Female Audience: 96.68%
@muaerika18

61. @muaerika18

398.5K Followers

Engagement Rate: 3.59%
Avg Reel Plays: 415.5K
Avg
Likes: 14.3K
Male Audience: 26.06%
Female Audience: 73.94%
@katetalbertmua

62. @katetalbertmua

394.1K Followers

Engagement Rate: 0.69%
Avg Reel Plays: 108.3K
Avg
Likes: 2.7K
Male Audience: 1.55%
Female Audience: 98.45%
@gucciwestman

63. @gucciwestman

373.1K Followers

Engagement Rate: 0.67%
Avg Reel Plays: 81.1K
Avg
Likes: 2.5K
Male Audience: 10.87%
Female Audience: 89.13%
@naya.mousaa

64. @naya.mousaa

397.8K Followers

Engagement Rate: 0.21%
Avg Reel Plays: 26.7K
Avg
Likes: 855
Male Audience: 10.81%
Female Audience: 89.19%
@kyliexparkk

65. @kyliexparkk

369K Followers

Engagement Rate: 1.90%
Avg Reel Plays: 237.3K
Avg
Likes: 7K
Male Audience: 7.92%
Female Audience: 92.08%
@frmheadtotoe

66. @frmheadtotoe

369.9K Followers

Engagement Rate: 0.32%
Avg Reel Plays: 76K
Avg
Likes: 1.2K
Male Audience: 4.33%
Female Audience: 95.67%
@tai_chimney_smoke

67. @tai_chimney_smoke

375.7K Followers

Engagement Rate: 0.03%
Avg Reel Plays: 6.2K
Avg
Likes: 124
Male Audience: 92.43%
Female Audience: 7.57%
@freedom_barbie

68. @freedom_barbie

394K Followers

Engagement Rate: 0.14%
Avg Reel Plays: 35.2K
Avg
Likes: 546
Male Audience: 2.89%
Female Audience: 97.11%
@stormnyx

69. @stormnyx

393.3K Followers

Engagement Rate: 3.53%
Avg Reel Plays: 17.7K
Avg
Likes: 13.9K
Male Audience: 7.45%
Female Audience: 92.55%
@dianasaldana

70. @dianasaldana

399.2K Followers

Engagement Rate: 0.20%
Avg Reel Plays: 46.6K
Avg
Likes: 818
Male Audience: 2.27%
Female Audience: 97.73%
@kristoferbuckle

71. @kristoferbuckle

352.7K Followers

Engagement Rate: 0.54%
Avg Reel Plays: 49.1K
Avg
Likes: 1.9K
Male Audience: 37.18%
Female Audience: 62.82%
@rokaelbeauty

72. @rokaelbeauty

354.3K Followers

Engagement Rate: 0.96%
Avg Reel Plays: 12.4K
Avg
Likes: 3.4K
Male Audience: 17.58%
Female Audience: 82.42%
@thetomsavini

73. @thetomsavini

339.6K Followers

Engagement Rate: 3.06%
Avg Reel Plays: 126.9K
Avg
Likes: 10.4K
Male Audience: 68.70%
Female Audience: 31.30%
@patidubroff

74. @patidubroff

365K Followers

Engagement Rate: 0.44%
Avg Reel Plays: 59.2K
Avg
Likes: 1.6K
Male Audience: 13.95%
Female Audience: 86.05%
@bbellabymillie

75. @bbellabymillie

349.5K Followers

Engagement Rate: 0.31%
Avg Reel Plays: 28.3K
Avg
Likes: 1.1K
Male Audience: 6.23%
Female Audience: 93.77%
@anna_brstyle

76. @anna_brstyle

343.1K Followers

Engagement Rate: 0.17%
Avg Reel Plays: 39.7K
Avg
Likes: 578
Male Audience: 3.60%
Female Audience: 96.40%
@sadfrenchfriescat

77. @sadfrenchfriescat

359.8K Followers

Engagement Rate: 8.67%
Avg Reel Plays: 156.5K
Avg
Likes: 31.2K
Male Audience: 77.10%
Female Audience: 22.90%
@fashion_konnect

78. @fashion_konnect

363.5K Followers

Engagement Rate: 0.12%
Avg Reel Plays: 25.8K
Avg
Likes: 442
Male Audience: 7.26%
Female Audience: 92.74%
@pounddcakee_

79. @pounddcakee_

349.6K Followers

Engagement Rate: 1.20%
Avg Reel Plays: 142.7K
Avg
Likes: 4.2K
Male Audience: 11.71%
Female Audience: 88.29%
@worldbeautyvisuals

80. @worldbeautyvisuals

353.6K Followers

Engagement Rate: 0.01%
Avg Reel Plays: 4.6K
Avg
Likes: 39
Male Audience: 11.20%
Female Audience: 88.80%
@officialkatjames

81. @officialkatjames

336.5K Followers

Engagement Rate: 0.36%
Avg Reel Plays: 43.1K
Avg
Likes: 1.2K
Male Audience: 1.80%
Female Audience: 98.20%
@beautyxdanaplum

82. @beautyxdanaplum

321.8K Followers

Engagement Rate: 0.24%
Avg Reel Plays: 79.7K
Avg
Likes: 781
Male Audience: 2.04%
Female Audience: 97.96%
@ngbeauty_studio

83. @ngbeauty_studio

332.1K Followers

Engagement Rate: 0.13%
Avg Reel Plays: 25.3K
Avg
Likes: 445
Male Audience: 3.40%
Female Audience: 96.60%
@genesisyacua

84. @genesisyacua

329.2K Followers

Engagement Rate: 1.97%
Avg Reel Plays: 0
Avg
Likes: 6.5K
Male Audience: 30.01%
Female Audience: 69.99%
@liza_lash

85. @liza_lash

330.6K Followers

Engagement Rate: 0.11%
Avg Reel Plays: 18.5K
Avg
Likes: 367
Male Audience: 13.34%
Female Audience: 86.66%
@cutcreaser

86. @cutcreaser

337.4K Followers

Engagement Rate: 1.93%
Avg Reel Plays: 60.3K
Avg
Likes: 6.5K
Male Audience: 6.02%
Female Audience: 93.98%
@sydniiniicole

87. @sydniiniicole

320.5K Followers

Engagement Rate: 4.93%
Avg Reel Plays: 32.9K
Avg
Likes: 15.8K
Male Audience: 78.24%
Female Audience: 21.76%
@cindychendesigns

88. @cindychendesigns

330.7K Followers

Engagement Rate: 0.91%
Avg Reel Plays: 46K
Avg
Likes: 3K
Male Audience: 8.67%
Female Audience: 91.33%
@anyabenton

89. @anyabenton

332.1K Followers

Engagement Rate: 25.87%
Avg Reel Plays: 0
Avg
Likes: 85.9K
Male Audience: 52.51%
Female Audience: 47.49%
@paigesevier

90. @paigesevier

320.2K Followers

Engagement Rate: 0.07%
Avg Reel Plays: 37K
Avg
Likes: 215
Male Audience: 2.00%
Female Audience: 98.00%
@over30momtips

91. @over30momtips

304.2K Followers

Engagement Rate: 0.29%
Avg Reel Plays: 109.6K
Avg
Likes: 879
Male Audience: 3.47%
Female Audience: 96.53%
@jordanliberty

92. @jordanliberty

306.1K Followers

Engagement Rate: 0.69%
Avg Reel Plays: 17.4K
Avg
Likes: 2.1K
Male Audience: 11.03%
Female Audience: 88.97%
@melissamat_

93. @melissamat_

315.8K Followers

Engagement Rate: 3.17%
Avg Reel Plays: 155.5K
Avg
Likes: 10K
Male Audience: 4.43%
Female Audience: 95.57%
@hiericasuckow

94. @hiericasuckow

309.8K Followers

Engagement Rate: 0.27%
Avg Reel Plays: 62.7K
Avg
Likes: 847
Male Audience: 1.92%
Female Audience: 98.08%
@miss_olyyy

95. @miss_olyyy

310.2K Followers

Engagement Rate: 0.32%
Avg Reel Plays: 0
Avg
Likes: 1K
Male Audience: 50.22%
Female Audience: 49.78%
@briciaemilyn

96. @briciaemilyn

310.6K Followers

Engagement Rate: 0.80%
Avg Reel Plays: 46.8K
Avg
Likes: 2.5K
Male Audience: 7.35%
Female Audience: 92.65%
@tijerarayemua

97. @tijerarayemua

320.1K Followers

Engagement Rate: 1.09%
Avg Reel Plays: 47.7K
Avg
Likes: 3.5K
Male Audience: 8.05%
Female Audience: 91.95%
@robscheppy

98. @robscheppy

309.5K Followers

Engagement Rate: 0.08%
Avg Reel Plays: 6.6K
Avg
Likes: 251
Male Audience: 25.67%
Female Audience: 74.33%
@neetujosh_artco

99. @neetujosh_artco

304.5K Followers

Engagement Rate: 2.27%
Avg Reel Plays: 126.3K
Avg
Likes: 6.9K
Male Audience: 5.09%
Female Audience: 94.91%
@makeupbymcruz

100. @makeupbymcruz

309.5K Followers

Engagement Rate: 1.97%
Avg Reel Plays: 114.1K
Avg
Likes: 6.1K
Male Audience: 5.40%
Female Audience: 94.60%

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