Top YouTubers in Dubai, UAE - Top YouTube Channels in Middle East 2025
- Posted On : 11-09-2024
Statista reported that as of July 2024, UAE has the highest YouTube penetration in the world, at approximately 94.1%. YouTube has always been a global priority, and the UAE is no exception to that, as it provided the world with the first platform to access videos anywhere. Unsurprisingly, YouTube in the UAE has the third highest usage, with people spending 25 hours and 22 minutes on this application.
The statistics show how vital YouTube has been to the UAE as a platform. This platform has provided the people of the UAE with a virtual stage to perform and show their talent amidst the crowd. Out of which, emerges the top YouTubers in Dubai who have captured millions of people’s attention and have hooked them with their content on the said platform. There are several UAE YouTubers who have now made a meaningful relationship with their audience and possess the ability to shape their audiences’ opinions and perceptions about a particular brand, product or even anything, for that matter.
As per the latest data of 2023, UAE has more than 4000 YouTube content creators, between 10 to 50 thousand followers and about 300 influencers with more than one million followers. (Statista)
This provides brands in the UAE with a colossal opportunity to leverage the power of these YouTubers’ ability to influence consumer decisions about a particular product or service through content like reviews, testimonials, product demonstrations, unboxing, and many more.
At this point, when brands in the UAE have comprehended the importance these YouTubers hold, they lent a hand from experts to execute YouTube influencer marketing campaigns in UAE. For that matter, numerous brands in the UAE, like Shein, Benefit Cosmetics, Foreo, and many more, have collaborated with the top influencer marketing agency in Dubai to help them manage and execute their YouTube influencer campaigns end-to-end.
So, to execute a top-notch influencer marketing campaign on YouTube, here is a list of the top 10 YouTubers in the UAE who have gained massive appreciation and engagement from their followers.
List of the Top 10 YouTubers in the Middle East - 2025
Content
- Harnidh Kaur Sodhi
- Raghad
- Stefania Totolo
- Shahd Naser
- Khawlah
- Nawaz Sharif
- Fajer Al Jumairi
- Marwan and Raghad
- Aseel Omran
- Sreevidhya Santhosh
Let’s get into a little detail about each of these YouTubers in the UAE.
1. Harnidh Kaur Sodhi
Youtube: BeatsWithHarnidh
USP:
Harnidh Kaur Sodhi is amongst the go-to UAE YouTubers for brands to maximize reach and ROI. She also talks about her journey in her TEDX speeches.
About the Creator:
Harnidh Kaur Sodhi's outstanding dance moves to catchy beats have sent shockwaves across the United Arab Emirates, earning this YouTuber of Indian origin her deserving fame. With her fancy footwork and quirky humor, she has established a solid social media press talent.
Harnidh Kaur Sodhi is active on Instagram, YouTube, and Facebook, from short dance snippets on trendy music to detailed dance challenges and tutorials. She also got visitors for her family vlogs and Q&A videos about her personal life, interests, and aspirations. The UAE-based YouTuber also releases her exclusive soundtrack on Her channel.
2. Raghad
Youtube: Ragoode
USP:
Raghad is one of the top YouTubers in UAE for fashion tutorials, beauty hacks, pranks, and challenges.
About the Creator:
Every fashion beauty, makeup, and lifestyle enthusiast knows about Raghad, a Jordanian content creator who calls the United Arab Emirates. Raghad, a dentist, has gained a massive reputation on YouTube, Instagram, Snapchat, and TikTok due to her content diversity.
Raghad unveils and exposes the vibrant fashion and lifestyle world to her audience with her passion and creativity. She uploads new content frequently to her social media handles.
3. Stefania Totolo
Youtube: Stefania Totolo
USP:
With her impressive physique, strength, and humor, Stefania Totolo has managed to draw the attention of the fitness community.
About the Creator:
Stefania Totolo is the brand ambassador for fitness brands. YouTubers also play a vital role in raising awareness of health and wellness in the industry. Recently, Huge Supplements collaborated with Stefania Totolo for a giveaway campaign that produced outstanding results for the brand.
Stefania Totolo is one of the most followed UAE YouTubers who frequently feature alongside Nawaz Sharif. The two Emirati YouTubers produce various fitness content, including bodybuilding tips, specific muscle workouts, exercises, nutrition, and more. She also engages in Q&A sessions to address fitness queries. Moreover, Stefania and Nawaz use relatable humour via pranks, skits, live-action, and challenges to entertain their videos with fresh concepts. Notable bodybuilders like Larry Wheel also collaborate with Stefania Totolo for content.
4. Shahd Naser
Youtube: Shahd Naser
USP:
Shahd Nasir has an absolutely impressive reputation for travel, lifestyle, beauty, and fashion-related content.
About the Creator:
Shahd Naser has worked with brands like SHEIN and SheGlam and has the creative ability to promote any business through her subject matter expertise. As one of the best YouTubers in UAE, Shahd Naser has diversified her videos. Whether taking solo trips, engaging in loose talks, rating makeup brands, explaining cosmetic procedures, or sharing diet tips, she performs activities that draw a global audience.
Several businesses have worked with Shahd Naser on influencer marketing campaigns and have achieved incredible results across all platforms. The influencer is humble and relatable and provides unbiased opinions on products. She offers videos in different formats, helping her audience make accurate investment decisions with the correct information.
5. Khawlah
Youtube: Khawlah
USP:
Khawlah is amongst the most popular YouTubers in the UAE, with a reputation for creating relatable videos focusing on Arabic traditions, fashion, makeup, travel, and lifestyle.
About the Creator:
She Undertakes fun challenges like complete makeup with one product and the EID makeup challenge with TikTok filters. Pakistan, Switzerland, and Austria are the latest countries to add to Khawlah's travel diaries. She experiences the cultures of different countries and shares them through creative storytelling.
Khawlah treats her subscribers as family and frequently engages them through live sessions and comments. As one of the top YouTubers in the UAE, she has exciting videos—from festive and food to beauty and fashion—for diverse audience preferences. Khawlah understands popular culture and capitalizes on the latest trends to influence audience preferences. This is how she can help businesses form relatable connections with their potential customers.
6. Nawaz Sharif
Youtube: Sharif 2is
USP:
Nawaz Sharif’s great personality has earned colossal admiration from the diverse UAE fitness community for his continuous dedication to content creation.
About the Creator:
Nawaz Sharif is a fitness YouTuber known for his workouts, body transformations, fitness tips, and humor. He regularly creates content with popular Influencers worldwide. Nawaz Sharif offers customized training for beginners to professional bodybuilders and athletes.
The influencer has visited gyms and other fitness establishments in different countries and has made several appearances as a judge or guest at renowned fitness events. Throughout his travels, Nawaz Sharif meets new people, addresses their queries, and provides valuable tips. His fitness journey is documented through detailed YouTube videos, which inspire many to lead a healthy lifestyle.
7. Fajer Al Jumairi
Youtube: Dr. Fajer Al Jumairi
USP:
Dr Fajer Al Jumairi is one of the most famous health and wellness experts in the Middle East, with an impressive following.
About the Creator:
Fajer Al Jumairi got her Bachelor's in medicine from Arabian Gulf University and spent ten years practicing in America. With an impressive streak of research and studies, Dr Fajer Al Jumairi has accumulated knowledge to help her subscribers with the best health and wellness insights. The nutrition specialists provide proven diet tips. She addresses lifestyle changes and their impact on physical and mental health.
From fasting benefits, tips for boosting immunity, and homemade remedies to better psychological health tips, mineral and vitamin recommendations, and more, Dr Fajer Al Jumairi's channel is the best destination for health enthusiasts to lead a healthy lifestyle.
8. Mila Familia
Youtube: Marwan and Raghad
USP:
Marwan and Raghad have created a wholesome atmosphere on their YouTube channel Mila Familia by sharing cutesy, relatable family moments, which their audiences adore.
About the Creator:
The duo, which is made up of the top YouTubers in the UAE, performs pranks, makes vlogs, and shares tips about raising a family unit. They have uploaded hundreds of videos to help young parents manage their day-to-day lives.
Marwan and Raghad talk about many things on their YouTube channel, for instance, their 6-year-old daughter fasting for the first time, the dynamics between their kids, their experience between places, and everyday routines. They also introduce new concepts like using hidden cameras to document children's actions in their absence. Hundreds of thousands of young parents visit the channel Marwan and Raghads daily. This is why brands from toys, home decor, fashion tourism, and more - frequently collaborate with Emirati YouTubers for Influencer marketing campaigns.
9. Aseel Omran
Youtube: Aseel Omran
USP:
Aseel Omran is an essential figure in the Arabic music industry. Fans of soulful lyrics and rhythm are often drawn to the mesmerizing voice of Aseel Omran on YouTube, where she uploads her music videos.
About the Creator:
Aseel, along with releasing original soundtracks that gross millions in views, also produces Arabic versions of popular music from different parts of the world. She takes her audience behind the scenes of her song recordings and even engages in Q&A sessions to convey her lifestyle as a famous artist. Her performance at the Dubai Globe Soccer Awards and collaboration with pop artist Jason Derulo are key highlights of her illustrious singing career.
Aseel Omran has collaborated with national and international artists. She vlogs her studio sessions and frequently participates in exclusive projects in Dubai. Aseel Omran is a crucial figure in the UAE influencer marketing landscape. She has traveled the world, performing and meeting new people. The musician also undertakes humanitarian activities to spread awareness of social issues.
10. Sreevidhya Santhosh
Youtube: Sreevidhya Santhosh
USP:
Sreevidhya Santhosh is an active career counselor in the United Arab Emirates. The creator helps students make the right career choices when picking the right education institutions and professions.
About the Creator:
On Sreevidhya’s YouTube channel, she highlights key topics like motivation, career guidance, studying abroad, education news, necessary skills, etc. She has real-time insights for different job profiles. The UAE YouTubers' guidance has put hundreds of thousands on the right career path.
Sreevidhya Santhosh employs diversity in her content. She organizes contests, challenges, and Q&A sessions to encourage audience participation and feedback sharing. Several coaching institutions have collaborated with Sreevidhya Santosh on promotional campaigns.
Wrapping Up
In Conclusion, brands in the UAE are vigorously investing in influencer marketing and YouTube is one of the top platforms. To that matter, here we have learned the best 10 YouTubers in the UAE for brands to partner with to gain visibility in the UAE market.
We can agree on the fact that each YouTuber has a unique quality and a one-of-a-kind flair to keep their audiences hooked and yearn for more. This ‘unique flair’ is capitalized on by brands to connect with the YouTubers’ audience, who are potential customers of brands.